Funtank, LLC, a newly formed online entertainment publisher, announced today that it has acquired one of the world wide web's most heavily trafficked online gaming destinations, Candystand.com, from the Wm. Wrigley Jr. Company for an undisclosed fee.
Candystand.com was among the web's first branded gaming portals and over the past 11 years, has grown to become one of the most successful, garnering nearly 10-million user visits per month.
Funtank, whose sister company, WDDG, Inc., has managed and maintained Candystand.com since 2005, will open the site to select brands and advertisers later this year. Since its launch in 1997, Candystand.com has been widely regarded as a pioneer in the online branded gaming and entertainment space, with a massive audience that is both geographically and demographically diverse, proving to be a highly attractive opportunity for potential advertisers.
"Over the past 11 years, Wrigley and its predecessors have done a remarkable job molding and growing Candystand.com into one of the web's most successful and well regarded branded casual gaming sites," said James Baker, CEO of Funtank. "We look forward to accentuating the website's point-of-difference by maintaining the high standards in content quality that has made Candystand.com so beloved without wavering from its long-standing commitment to family entertainment.
"While Wrigley will no longer own Candystand.com, the Company sees the value for its brands and plans to maintain a presence on the site, signing on as its first and exclusive confectionery
"Candystand.com has been and will continue to be an excellent tool to connect our brands with our consumers, but now Wrigley's involvement in the site will be as an advertiser and not as the operator," said Martin Schlatter, Wrigley's Global Chief Marketing Officer. "We look forward to working with Funtank and see this as a win-win for both companies."
Over the last 11 years, Candystand.com has experienced overwhelming success due to word-of-mouth advertising, its ever-expanding collection of top-quality, free online games, and its incredibly loyal visitors, who spend nearly 13-minutes on the site per visit. Over the years, Candystand.com's portfolio of games has swelled to well over 100, most of which are exclusively available on the site.
Candystand.com will be managed out of Funtank's New York City offices. Please visit the site at www.candystand.com.
About Funtank, LLC
Funtank is a leading distributor of branded online gaming and entertainment. It owns and operates Candystand.com, one of the web's premier branded gaming portals, the site is visited by millions of consumers each month who flock to the site's suite of over 100 flash and shockwave games. Funtank is located in New York City.
For more information about Funtank, please visit http://www.funtank.com/
Source: Post Chronicle
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