These fashion week in Woman’s fashion will be held in Florence from 11 to 14 January 2011, concomitantly with Pitti Uomo 79. An exclusive selection of 80 international brands will present absolute premieres of their 2011-2012 fall winter collections in the Dogana on via Valfonda, next to the Fortezza da Basso.
The collections will be increasingly built around a selection of key items that are distinguished by their quality and carefully tailored details but which, at the same time, have an excellent quality price ratio. The event also expresses the lifestyles of contemporary women, offering a broader selection of proposals, ranging from the world of fragrances to vintage. The layout designed by Oliviero Baldini features a new approach to the space used everything is more open to enhance dialogue with the products and increase their visibility.
Designer Collections is the Pitti W section for projects that best interpret the concept of design research in feminine elegance which, in January 2011, will be focusing on the excellence of Made in Italy. Designer Collections will be presenting an exclusive selection of clothing and accessories created by established designers as well as newcomers who are already known to members of the trade a proposal dedicated to buyers from the most sophisticated and perceptive boutiques.
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